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A Comprehensive Study on Customer Satisfaction of Nestlé: Research Methodology

1. Introduction Nestlé is a global food and beverage company with a vast portfolio of products. Founded in 1867, it has grown to become one of the world’s largest food companies, with a presence in more than 190 countries. Nestlé’s product range includes dairy, beverages, infant nutrition, snacks, and healthcare products, among others. As Nestlé continues to expand its market share and introduce new products, it is essential to maintain high levels of customer satisfaction. The purpose of this study is to explore customer satisfaction regarding Nestlé’s products and services, focusing on factors such as product quality, price, customer service, and brand reputation. The research methodology described here provides a structured approach to gathering, analyzing, and interpreting data related to customer satisfaction. 2. Research Problem Customer satisfaction is very important for any company because it helps in keeping customers happy and loyal. Nestlé is a well-known brand that has be...
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