1. Introduction Nestlé is a global food and beverage company with a vast portfolio of products. Founded in 1867, it has grown to become one of the world’s largest food companies, with a presence in more than 190 countries. Nestlé’s product range includes dairy, beverages, infant nutrition, snacks, and healthcare products, among others. As Nestlé continues to expand its market share and introduce new products, it is essential to maintain high levels of customer satisfaction. The purpose of this study is to explore customer satisfaction regarding Nestlé’s products and services, focusing on factors such as product quality, price, customer service, and brand reputation. The research methodology described here provides a structured approach to gathering, analyzing, and interpreting data related to customer satisfaction. 2. Research Problem Customer satisfaction is very important for any company because it helps in keeping customers happy and loyal. Nestlé is a well-known brand that has be...
1. Introduction Customer satisfaction is a critical aspect of any business, and it plays a significant role in maintaining brand loyalty, increasing sales, and gaining a competitive advantage. This report focuses on analyzing customer satisfaction with Nestlé, a global food and beverage company known for its wide range of products, including dairy, beverages, and nutrition products. Understanding the factors that influence customer satisfaction is important for businesses to improve product offerings, enhance customer experience, and maintain brand reputation. This report aims to evaluate customer satisfaction levels with Nestlé's products and services, identify areas of improvement, and present findings based on research data. 2. Company Profile Nestlé Overview: Nestlé S.A. is a multinational food and beverage company founded in 1867 by Henri Nestlé in Vevey, Switzerland. Today, Nestlé operates in more than 190 countries and is one of the largest food companies globally. The...